Combining information to amplify knowledge

So who is behind Wealth-Hub? Exactly what data has been bought together? And why is the union of these databases so significant?

In brief, both Matrix-Data and Prospecting For Gold have co existed for many years with very specialised data resources, each focusing on their specific markets. Each having built market leading databases of unique value.

For Matrix, the Financial Services industry has for years used "investor intelligence" to focus with precision on groups of wealthy private investors, to raise new funds, support existing ones or invest in new ventures.

Prospecting For Gold has exclusively served the Not-for-Profit and Charity sector as the primary provider of very detailed and extensive research into wealthy people. For all major capital appeal campaigns, such information is fundamental background knowledge.

The 'Light Bulb' moment occurred when both organisations discovered that the overlap of records in each database was extremely significant. Where Prospecting for gold had researched philanthropic propensity for the very wealthy, Matrix had 20 years of investment history in a myriad of markets and stocks. Clearly the union of both these databases would create "qualification" and much greater inclusion of all wealthy UK citizens. And it has.

Today the database holds a raft of information and intelligence. It is growing by 800 millionaires per month, and will shortly include a host of other massively valuable data to help both Charities and Wealth Managers really understand the affluent and wealthy segment of British society.